The Essentials | Episode 8: Knowing Your Audience

In this episode of The Essentials, Josh Baldwin and James Meehan talk about why truly knowing your audience is essential for effective student ministry. They break down the spiritual, cultural, and technological realities shaping Gen Z and Gen Alpha—and how leaders can meet students where they are while leading them toward Jesus. From understanding post-Christian culture to building connection before correction, this conversation will equip you to lead with empathy, awareness, and purpose.